Thanks to Micab, the old way of hailing a cab will now be a thing of the past: You no longer have to stand on the sidewalk, in the Philippine heat, to wave your outstretched arm at every passing cab. You no longer have to feel a surge of disappointment as every cab wheezes by, already occupied by a passenger. You no longer have to wait there ten, twenty, thirty minutes in order to successfully flag down a cab.

These days are done for all taxi passengers in Manila, Cebu, Davao, and Iloilo – the cities that Micab has rolled into and changed the way we hail and ride our cabs. Micab proudly represents both taxi 2.0 – the evolution of the taxi riding experience as we know it – as well as the greater lifestyle of #WayBlema. To let you in on the know, #WayBlema is our shorthand for the Tagalog phrase “walang problema” and for the Bisaya phrase “walay problema” for that’s exactly what our users will experience when hailing one of our carefully trained drivers in their meticulously maintained vehicles.

There will be no problem in hailing a cab exactly when you want it, no matter whether it’s the dead of night or the peak of rush hour. Your cab will come to you at your destination within minutes of your request.

There will be no problem in dealing with your cab driver. As a graduate of our intense training curriculum, he will be courteous, professional, and friendly. He will give you a friendly greeting, open your door, and do everything to provide you the customer service that you deserve.

There will be no problem in getting to your destination, even during the most congested time of day. Unless you have a preferred route, he will draw on his expertise to take you from point A to point B in the most efficient and safe way possible. He will be your personal Waze.

#WayBlema, then, is a way of life for the busy, urban professional who wants to sit back and relax as they effortlessly move across the city, in between their daily swing at changing the world.

Luckily, #WayBlema is within everyone’s reach. Anyone who wants to live and breathe #WayBlema need to look no further than here: iOS users can download the Micab app at the App Store, and Android users can download the Micab app at the Play Store. After downloading and registering, users in Manila, Cebu, Davao, and Iloilo can now request a cab whenever and wherever they need one.

Don’t forget to show your own examples of #WayBlema by using the official hashtag on Facebook, Twitter, and other social media platforms. To give you an idea of how you might live out #WayBlema, check out our official campaign launch video here: