Thanks to Micab, the old way of hailing a cab will now be a thing of the past: You no longer have to stand on the sidewalk, in the Philippine heat, to wave your outstretched arm at every passing cab. You no longer have to feel a surge of disappointment as every cab wheezes by, already occupied by a passenger. You no longer have to wait there ten, twenty, thirty minutes in order to successfully flag down a cab. These days are done for all taxi passengers in Manila, Cebu, Davao, and Iloilo – the cities that Micab has rolled
What would you do if you found a bag full of 1 million pesos worth of items, including cash and gadgets? It would be a tough decision for many, but Baguio-based cab driver Reggie Cabututan did not think twice when he found himself in this very situation. After dropping off Australian businessman Trent Shields at coworking space Calle Uno in Baguio on January 17 of last year, Cabututan noticed that his passenger had left his luggage in his vehicle. Cabututan drove back to Calle Uno, just as Trent Shields was about to leave to file a police report. Shield’s friend
Micab is as much a people company as it is a technology one. Or to look at it another way: If we had the most efficient taxi-hailing algorithm in the world, such innovation would still not mean a thing if the cab drivers that ultimately arrived to you were not rude, unhygienic, or careless. Given this fact, we at Micab spend as much time developing our people as we do our app, and this process begins and ends with our cab drivers. We put each and every one of our drivers through a rigorous program that teaches them how to
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